Execution Partner · LATAM
Diego
Ferrocchio
In 90 days I work with your team so execution stops being firefighting and starts having real focus and direction.
Operations · Execution
Diego
01.What I see
What I see
in every startup
It's not lack of talent or effort. It's lack of system. And that has a solution — it doesn't take a year.
Everything is urgent, nothing has direction
Planning doesn't survive two weeks. Every week starts from scratch and the urgent eats the important.
Teams work in silos
Sales, product, IT, operations, customer success, and finance aren't aligned. Each team has its own reality.
Meetings of words, not data
Nobody knows what's actually working. Decisions are made on intuition or by whoever speaks loudest.
Projects don't move forward
Not because there aren't enough people. Because there's no system, no gates, no definition of when something is truly done.
02.
How I work
01Weeks 1–3
Diagnosis
One-on-one interviews with key roles, analysis of existing tools and artifacts, and a diagnostic retro with the team. The goal is to understand not just what's broken, but how each person experiences it.
02Weeks 4–8
Quick wins + implementation
Biweekly iterative cycle. We don't wait 90 days to see changes. The first results appear in the first few weeks, building traction and team confidence.
03Weeks 9–12
Handoff
I consolidate what worked, document the processes, and support the team toward autonomy. By the end, the team becomes autonomous and keeps executing consistently.
04Post 90 days
Retainer
Monthly support so what was installed keeps working — metrics, rituals, and data-driven decisions.
03.
Who it's for
I work with founders and leadership teams at startups and scale-ups in LATAM that are growing but feel the chaos is growing faster than the results.
Companies that already have product, customers, and a team — but don't yet have the structure to scale without chaos.
The ideal moment is when "everyone does everything" no longer scales and there's still no budget for a full-time COO.
✓
Startup or scale-up of 10 to 50 people in LATAM
✓
You already have product and customers, but internal execution is chaotic
✓
Projects drag on, teams aren't aligned, metrics are nonexistent
✓
The founder or COO is operating as a firefighter instead of a leader
✓
You want a system that runs on its own, not someone who stays forever
04.
About me
I work side by side with founders and teams to turn operational chaos into consistent execution. Not from the outside recommending, but inside building.
20+
years making things happen40
people on the team I built at LISA90
days to leave the system runningI've spent 20 years making things happen. Today I'm Head of Operations at LISA, where I lead a multidisciplinary team processing insurance claims with AI for clients like MetLife, Zurich Santander, and Mercantil Andina across LATAM.
Throughout my career I've worked at Baufest, Stellantis, Kimberly Clark, Natural Tech House, Telecom, GIRE, Motto, Turno, and LISA Insurtech. All of that gave me a view of how organizations work — and where they get stuck — across different contexts and sizes. That's what I now bring to every project.
What I see most in startups: everything is urgent, nobody has a clear direction, teams don't talk to each other, and projects don't move forward because there's no system. That has a solution, and it doesn't take a year.
05.
Let's talk.
If your company is growing but doesn't feel like it's compounding, this is the conversation.
No commitment. A 30-minute chat to see if it makes sense to work together.